Our Mission and Beliefs
At Willis Investment Counsel, we are in the business of growing our clients’ capital. It is our mission to provide exemplary investment management services to clients through the pursuit of superior investment returns by applying a disciplined methodology and independent judgment. And while achieving superior investment returns for our clients is our principal goal, we endeavor to reach it while carefully managing risk and meeting our clients’ financial needs and objectives.The WIC investment methodology is grounded in the belief that portfolio management requires a combination of independent quantitative analysis, measured instinct, and a sense of investment psychology. This belief guides our selection of high quality, attractively priced securities for our clients’ portfolios.

Willis Investment Counsel
710 Green StreetGainesville, GA 30501
Phone: 770.718.0706
Fax: 770.718.0805
www.wicinvest.com
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