Investment Philosophy
We invest in quality securities, with less risk.
History has clearly demonstrated that the American corporation is among the most reliable and successful vehicles in the world for building wealth. Willis Investment Counsel participates in the pool that generates that wealth by primarily investing in the stocks and bonds of U.S. domestic and multi-national companies that have the following general characteristics:- Clear financial stability and strength
- Demonstrable success through sustained profitability
- A history of reinvesting profits for sustained growth or distributing profits to shareholders through dividends
- A secure, competitive industry position
Equities
As a core manager with a value orientation, we invest primarily in high quality companies whose stock prices have declined considerably relative to the market and whose shares are attractively priced, as reflected by our proprietary calculation of their intrinsic value.Fixed Income
Our fixed income philosophy is premised on the desire to produce relative stability in our clients’ portfolios. Stability is particularly important where a reliable generation of income is a significant investment criterion for our clients.
Willis Investment Counsel
710 Green StreetGainesville, GA 30501
Phone: 770.718.0706
Fax: 770.718.0805
www.wicinvest.com
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