Willis Investment Counsel
     

Client-Centered Approach
Portfolio Philosophy
Portfolio Methodology
Risk Management
Performance


Portfolio Philosophy

Our philosophy regarding investment strategy is integrated into our investment decision-making:
  • Independently research viable investment opportunities, utilizing quantitative and qualitative criteria and financial modeling that we have developed over many years
  • Consider market history as an informative tool
  • Measure risk and reward by utilizing information gleaned from independent research and market history
  • Maintain a long-term investment focus and adhere to WIC's established investment policy and methodology
  • Acknowledge the behavioral elements that influence the marketplace
From this foundation, we develop valuation constraints and diversification limits that provide clear channel markers within which we construct and manage tailor-made client portfolios. Other key tenets follow:

Asset allocation - the engine that drives returns. The critical first step in our process of designing and constructing any client's portfolio is developing a tailored investment policy that includes an appropriate allocation of stocks, bonds, and cash equivalents. The asset allocation that is ultimately achieved is driven by each client's:
  • Tolerance for volatility and desire for growth (i.e., risk)
  • Income or cash distribution needs
  • Tax and legal factors (e.g., trust investment constraints)
  • Age and estimated life span, in the case of individuals, and investment horizon, in the case of others
Diversification - the most significant weapon against risk. We are mindful of economic sector, industry, and company concentration in equity, fixed income, and balanced portfolios.

Independent thought - avoidance of extraneous influences that confound objective analysis. We value securities by considering objective, unbiased, and reliable information, utilized in sophisticated quantitative modeling.

Valuation - we believe it is essential to measure anticipated returns from securities versus associated risks.

Common sense and uncommon discipline - the qualitative overlay.





Investment Philosophy
  • Grounded in empirical research and data
  • Refined through 30 years of experience
  • Quantitatively-based discipline
  • Application of behavioral finance principles

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